Family-owned and locally founded in 2006, The Sleep Store is the leading online baby store in New Zealand. With a passion for safe sleep and a commitment to offer the best solutions from around the world to kiwi parents. The Sleep Store are experts in baby sleep and consciously designed products that prioritise natural fibres, safety and value with long-lasting, easy to care for quality and thoughtful design.

The Sleep Store’s stand is a must visit at the Baby Show. Packed with show-only specials and a carefully curated range of parenting essentials you just can’t find anywhere else! Their expert staff and friendly team offer award-winning customer service to cut through the noise and guide you through what you and your little one need from pregnancy and beyond!